What’s Dave got that you haven’t?
A Google My Business profile. That’s it. That’s the whole secret.
“I Get All My Work Through Word of Mouth”
Good for you. Genuinely. Word of mouth is brilliant — right up until your best customer moves to Spain and his neighbour uses someone they found on Google.
Here’s the thing about word of mouth in 2024: it starts on Google. Someone gets a recommendation, immediately Googles your name, and if nothing comes up — or worse, a half-finished profile from four years ago with zero reviews — they ring Dave instead.
Your reputation is brilliant. Your online presence just isn’t doing it justice.
What Google My Business Actually Does For You
Imagine a noticeboard in the middle of every high street, doctors’ waiting room, and pub in your area — except it only shows your name to people who are already looking for someone like you, right now, with their wallet in hand.
That’s Google My Business.
When someone types “plumber near me” or “emergency electrician Wolverhampton” at 9pm on a Tuesday, Google shows a little box at the top of the results with three local businesses. Their photos. Their phone number. Their reviews. A button that says Call now.
If you’re in that box, you’re getting that call. If you’re not — Dave is.
⭐ Reviews Are the New Word of Mouth
You know what’s better than your mate recommending you down the pub? Forty-seven people recommending you on Google, visible to anyone in a ten-mile radius, twenty-four hours a day.
Every time you do a cracking job — and let’s face it, that’s every time — that customer can leave a review that works for you forever. Long after they’ve moved house or forgotten your number, that five-star review is still out there, convincing strangers to ring you instead of the other eleven people on the list.
Getting started is dead simple. Finish a job, customer’s happy, say: “Would you mind leaving us a quick Google review? It really helps the business.” Most people are happy to do it. Most people just weren’t asked.
✅ The Lads Who Set It Up Properly Are Cleaning Up
We work with tradesmen across the UK, and the ones who’ve taken an hour to sort their Google profile properly — good photos, up-to-date contact details, a few services listed, a handful of reviews — are the ones whose phones don’t stop.
One electrician in the North East told us he went from quiet spells to fully booked within two months of getting his profile sorted. He didn’t change anything else. Same van, same tools, same bloke. Just finally visible.
That’s not magic. That’s just showing up where your customers are already looking.
❌ What You’re Losing Without It (This Might Sting a Bit)
Every week you don’t have a Google My Business profile is a week where:
- Someone searches for a tradesman in your area and doesn’t find you
- A potential customer sees Dave’s 34 reviews and your zero and rings Dave
- A repeat customer tries to recommend you, can’t find you online, and gives up
- You’re paying for a website that Google can’t properly match to your location
- Your competitors look more established than you — even if they’re not
You’re not losing these jobs because your work isn’t good enough. You’re losing them because you’re invisible.
🆓 It’s Free. It Takes About an Hour. There’s No Catch.
Google My Business costs nothing. Setting it up properly takes around an hour. And once it’s done, it works for you every single day without you touching it.
No monthly fees. No ad spend. No contract. Just your business, showing up at the top of local search results, looking the part.
If you’re already sorted — brilliant. Get some more reviews on there and make sure your photos are up to date. A profile with photos of your actual work gets seven times more clicks than one without. Seven times.
If you haven’t set one up yet — what are you waiting for? Dave isn’t waiting.
🛠️ We Can Sort It For You
At Cool Web Design, we help tradesmen across the UK get their Google My Business profile set up properly — or get an existing one into shape. Photos, services, description, the lot.
It’s one of the quickest wins you can get for your business, and we’d love to help you get there.
Cool Web Design — websites and digital presence for tradespeople who’d rather be working than faffing about online.
